prepost: yeah, I know...I have not yet lost complete touch with reality.... I do realize Easter was yesterday!!...this E. Bunny just couldn't get her blog posted in time!!! I did, however, have an EPIC egg hunt/water fight with my children and their friends....
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I hope you all had a blessed holiday, too!
WARNING: SEVERE CUTENESS AHEAD it really is RIDICULOUS how darn cute they make Easter Cards!!
A-Meri-Card
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| Die cut, folds allow for standing...beautiful yellow flocking made by A-Meri-Card |
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| one-sided, like a school Valentine~made by A-Meri-Card |
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| Die cut....Mother Hen and chicks ...made by A-Meri-Card |
RUST CRAFT
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| Die cut..glittery embellishments...adorable artwork made by Rust Craft |
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| Die Cut, artist Bunny with glittery paint detail and glittery painted egg by Rust Craft |
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| Rust Craft Publishers paint pallet and brushes logo |
Rust Craft Publishers was started back in 1906 by a hobbyist,
Fred Winslow Rust who collected picture cards and Louis Prang prints. He has been credited with starting
one of the first "Gift Shops" among many other industry firsts. Reportedly, one month after he opened his shop he printed his first greeting card on heavy stock tan paper and a simple red C on the front with a friendly Christmas and New Year message inside....this was the first "enveloped" card in the industry.....5,000 were printed and sold that year~a huge success......I'm still looking for one to add to my collection!!
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| Rust Craft Made in USA circa 1950s |
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| Rust Craft Pub. circa 1940s...die cut ..glitter details |
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American Greetings Corporation
started in 1906 as Sapirstein Greeting Card Company
1938: company name is changed to American Greetings Publishers.
1944: company is incorporated as American Greeting Publishers, Inc.
1952: company goes public as American Greetings Corporation
1958: established Canadian subsidiary, Carlton Cards, Ltd.
1978: subsidiaries formed Plus Mark, Inc., and A.G. Industries, Inc.,
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major brands include:
American Greetings,
Carlton Cards,
Gibson Greetings Inc (acquired in 2000 for $163 million
) ,
Recycled Paper Greetings, and
Papyrus, and also includes
DesignWare party goods, American Greetings and
Plus Mark (1978) gift-wrap and boxed cards and
Date Works calendars.
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| Bunny picking spring tulips..die cut detail, circa 1950s |
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| marked American Greeting Corp...indicates 1952 or after...... |
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| made by American Greetings, 1950s, die cut detail with real feather embellishment! |
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American Greetings Publishers introduced "forget-me-not" cards in 1939
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1950s Forget-me-Not card ...die cut and all the little chicks are glitter embellished
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| Forget-me-Not, circa 1950s |
In addition to the chief Hallmark brand, the company also markets under the brand names Expressions From Hallmark, Ambassador and Connections From Hallmark.
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| Ambassador...polka dots...Embossing & die cut details, circa 1950s |
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| Ambassador logo 1950s |
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| Ambassador Card, original price 10 cents ~glitter embellished |
'For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but
have everlasting life.'
John 3: 16
http://www.etsy.com/shop/vintagerecycling
See MORE Vintage Easter Cards
Source & further info:
The Romance of Greeting Cards, Ernest Dudley Chase
American Greetings History
Hallmark
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