a little blog devoted to collecting vintage greeting cards


1949 American Greetings Valentine Ad

1949 American Greeting Publishers, Inc. 

"American Greeting VALENTINE CARDS
Straight to the heart"
this sweet 1/4 page ad shows a self serve greeting card fixture with drawers on the bottom for extra stock
(notice the mascot/logo has cupid wings for the season)

American Greetings Corporation

started in 1906 as Sapirstein Greeting Card Company 
J. Sapirstein started, like J.C. Hall (Hallmark), "jobbing" cards
1932: moved the family run (including Sapirstein's sons), 
 home-based business to outside facility
 and began printing their own cards
1934: the company incorporated with $18,000 in capital
 1938: company name is changed to American Greetings Publishers.
1944:  company is incorporated as American Greeting Publishers, Inc. 
1952: company goes public as American Greetings Corporation
1958: established Canadian subsidiary, Carlton Cards, Ltd.
1957: Hi Brows- American Greetings answer to the studio card
1960s started using a 'rose' as part of logo
1964: acquired the House of Paper (party goods, gift wrap & ribbon)
1967: Character Licensing-  Holly Hobbie introduced,
 the first in a series of "those Characters from Cleveland"
1970s: Soft Touch- hippie free love line 
1978: subsidiaries formed  Plus Mark, Inc.,  and A.G. Industries, Inc.
1985 acquired Drawing Board greeting cards company

major brands include: American Greetings,Carlton CardsGibson Greetings Inc (acquired in 2000 for $163 millionRecycled Paper Greetings, and Papyrus, and also includes DesignWare party goods, American Greetings and Plus Mark (1978) gift-wrap and boxed cards and Date Works calendars.

Happy Valentine's Day!

sources: The Encyclopedia of Cleveland History
American Greetings history

1 comment:

  1. I hope this comment finds you and yours well! Cute, cute! You've always the best posts and so informative!! I've added your blog to our new team blog. All The Best!



thanks for taking the time to comment!

Related Posts Plugin for WordPress, Blogger...