during WWII the government issued war bonds to raise money for everything from
tanks and planes to uniforms and food. The Greeting Card Industry did it's part to support the war effort supporting soldiers, boosting morale, conserving paper, reusing materials, and selling War Stamps.
These War Stamp greeting cards, were released by fall of 1942.
These examples are shown from Rust Craft Rustler showing dealers what was available and store display information. The cards were full color, the advertising shown is black and white. Coincidentally, the press photo I picked-up (above)has the same War Stamp cards shown in the Rustler; so, you can see what was printed in newspapers to advertise to the public.
|"With this Gift...A Salute to you, Our Country and Victory ...with sincere wishes that we may safeguard Our Country and ourselves by investing in WAR BONDS" ~included the Official 10 cent War Stamp Album|
|"For Your Birthday and Victory ....A Birthday Gift to you from me ...For your "Treasure Chest of Liberty!" Keep buying Stamps as days go by To keep Old Glory flying high!" ~ included the Official 10 cent War Stamp Album|
|HAPPY BIRTHDAY To Greet You on this Special Day ... With War Savings Stamps for putting away ...A Happy Birthday! And many more..Each one happier ...Than before!" ~ came with miniature envelope for loose war stamps|
|"A Gift of WAR STAMPS for your Birthday ... Stamp out Hitler, Trap the Jap, Push Mussolini Off the map. Sink their Subs, Prove we're Champs...Keep on Buying War Savings Stamps!" ~came with the novelty "Stamp Out" album|
|Happy Birthday To A Young American! I know that you are saving Stamps, So here are some from me. With wishes for a Birthday As happy as can be!"|
|1942 card shop window display "SAVE FOR SECURITY ~ BUY DEFENSE SAVINGS STAMPS HERE"|
See More vintage patriotic Greetings!
sources: Rust Craft Rustlers 1942
original Press Photo