1949 American Greeting Publishers, Inc.
"American Greeting VALENTINE CARDS
Straight to the heart"
this sweet 1/4 page ad shows a self serve greeting card fixture with drawers on the bottom for extra stock
(notice the mascot/logo has cupid wings for the season)
American Greetings Corporation
started in 1906 as Sapirstein Greeting Card Company
J. Sapirstein started, like J.C. Hall (Hallmark), "jobbing" cards
1932: moved the family run (including Sapirstein's sons),
home-based business to outside facility
and began printing their own cards
1934: the company incorporated with $18,000 in capital
1938: company name is changed to American Greetings Publishers.
1944: company is incorporated as American Greeting Publishers, Inc.
1952: company goes public as American Greetings Corporation
1958: established Canadian subsidiary, Carlton Cards, Ltd.
1957: Hi Brows- American Greetings answer to the studio card
1960s started using a 'rose' as part of logo
1964: acquired the House of Paper (party goods, gift wrap & ribbon)
1967: Character Licensing- Holly Hobbie introduced,
the first in a series of "those Characters from Cleveland"
1970s: Soft Touch- hippie free love line
1978: subsidiaries formed Plus Mark, Inc., and A.G. Industries, Inc.
1985 acquired Drawing Board greeting cards company
major brands include: American Greetings,Carlton Cards, Gibson Greetings Inc (acquired in 2000 for $163 million) , Recycled Paper Greetings, and Papyrus, and also includes DesignWare party goods, American Greetings and Plus Mark (1978) gift-wrap and boxed cards and Date Works calendars.
Happy Valentine's Day!
sources: The Encyclopedia of Cleveland History
American Greetings history