these funny Christmas cards are circa 1950s ~60s marked A Novo Laugh printed in USA
Apparently, Novo publishers was established in the mid 1920s. It appears they used the "A Novo Laugh" logo on their cards in the 1950s and 1960s ~until probably sometime in the 1970s, when for a period of time, the name was changed to the Moderne Card Company~~in the 1990s the company changed it's name back to Novo
Many (if not most...) of Novo Laugh cards have artwork on the fronts, insides, and even the backside.
This humorous Christmas card has little character on the front; it reads, "Let Us Rejoice!"
....inside he bounds......right into a hole:)....Things Could be Woice! Season's Greetings"
In their day this type of studio cards were cutting edge with their sarcasm and bold humor; even today they make me laugh, like this funny get well card...with a miserable sick guy on the front sucking down milk of magne
front reads, "DON'T BE SICK...." inside ......"IT'S UNHEALTHY!"
Novo Laugh cards combine quirky art with wit. Their cards have wonderfully colorful characters. For example, this sweetheart~ with heart mouth and bird's nest in her hair..... it reads, "WITH AGE COMES WISDOM" inside......."HAPPY BIRTHDAY, GENIUS!"
this card makes me laugh every time.....as with many Novo cards, the picture tells the story.........
These next two cards are what I call "girlfriend cards" (and I mean your girlfriend that has a sense of humor:)......) They are sarcastically funny birthday cards which feature fancy Vogue women dressed to the 9s sophisticated and chic!~
The woman in the yellow dress reads....
"I WAS GOING TO SEND YOU ONE OF THOSE
CLEVER, SUBTLE, SOPHISTICATED CARDS,
SO MUCH IN VOGUE......" inside....."BUT, I DECIDED YOU PROBABLY WOULDN'T UNDERSTAND IT!.....HAPPY BIRTHDAY"
the woman in the green dress with veiled hat, purse and smoking; reads,
"BECAUSE I AM KIND AND GENEROUS...
I DO GREAT, CHARITABLE THINGS EACH YEAR,
LIKE SENDING FANCY BIRTHDAY CARDS TO........"inside......"THE AGED!
Novo Laugh made some pretty involved specialty cards, like this smoking/tobacco theme pop-up Birthday card..... there's a pack of "Tall Tall" anamorphic cigarettes on the front and "King Size Wishes..."
inside a Bunny pops-up and there is a wee little die-cut hole for the receiver to place the wee little paper cigarettes, which can be found in the envelope!
the back...have a "PUFFECT" birthday....
Novo Laugh cards are creative and clever. Sometimes the laugh is in the embellishment....and, of course the picture........
this Wedding card shows the sweet sentimental side of Novo Laugh cards....:)
Bride and Groom on the front....."Wedding Congratulations.....Now that you are Man and Wife, You've both got~~~
inside....."A Brand New 'LEASH ' ON LIFE! Congratulations!"
.....the chain is really metal...
this "New Look" Kitty Cat Birthday card is so,so, so adorable with rhinestone "Diamond" Eyes "DIAMONDS ARE A GIRL'S BEST FRIEND, IT'S TRUE.."
..."BUT HONEY, THIS LITTLE OLD WISH IS~
THE BEST THAT I CAN DO!"
......the back reads, "YOU'RE THE SPARKLER TO ME!"
another one that makes me laugh....... loving the prehistoric graphics.....
on the front a pretty cavegirl ....."ABOUT SOME THINGS I'M VERY COY"
inside......the "coy" girl chasing caveman with a club!......it continues....
"BUT NOT ABOUT YOU~BIRTHDAY BOY"
the back......shows caveman's feet sticking out of cage she's pulling........"MANY HAPPY RETURNS"
you can find a wonderful selection of old and original Novo Laugh Cards old store stock available in my etsy shop! VINTAGE RECYCLING GREETING CARDS
All contributed content © vintagerecycling