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selling Valentines in 1942
















found this article, from 1942, 
addressed to greeting card dealers 
from Rust Craft cards and as the heart says it's
 "TRIED and TRUE TIPS
 to INCREASE your 
VALENTINE CARD SALES"

the greeting card industry worked to teach the public the 
etiquette of properly exchanging cards. 

" Be sure to use rack signs to attract 
your customers' attention to the
 fact that these are Valentine cards,
 or some of them may take it for
 granted that all cards on 
display are Everydays. 
This sounds like superfluous advise,
 but there are 
many people who are not 'CARD WISE' "

1942 ad for store or window banner
 (you can see one hanging in the window display photo, below) 
"When Sweetheart, Wife or
 Husband Valentines 
are being bought, 
suggest that a
 humorous one, 
as well as a serious one,
 be sent"

"A great many dealers do not separate 
Humorous and General Valentines
 but mix them in together 
and claim greater sales."

"Put 'em in the window to get results."
"Show unusual titles in your window display"
"Special titles, more than any others should be displayed in your window as near the front as possible,
for regular merchandise sells of its own accord, but special titles are oftimes unknown.  If correctly displayed, you will sell more."

Emphasize in every way possible
 the growth in popularity of Valentines
 and the fact that it is
 a day for Sweethearts 
and
 for 'joshing' our friends.
The general use of Valentines
 have grown steadily, 
and the increase in the sale 
of higher priced cards 
is very noticeable."

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2 comments:

  1. Hey it is so good to know about Valentines in 1942. Thanks a ton for sharing these photos here. I am also thinking to host vintage styled Valentine party this year. Thanks for sharing these ideas dear. You know I will be hosting this party at a beachside event venue Chicago.

    ReplyDelete
  2. my pleasure! thank you for visiting the blog and hope your party was a huge success! <3

    ReplyDelete

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