Matlack's Greeting Cards~ Concourse of the 69th St.Terminal in Philadelphia, Pennsylvania |
who come calling at our store,
most faces are familiar too,
for they've been here before.
The Bonnie Brae Gift Shop, Chicago Ill. ~storefront |
The morning now, for instance,
first thing came Mrs. Brown
To get a little "Miss You " card
for a friend who's out of town.
a peek inside the Bonnie Brae shows their newly installed fixtures |
An then in came a stranger,
and I could quickly see
From the way he looked so flustered,
he needed help from me~
"I want a Special card" he smiled
"For a Special Girl I know" ~
And I knew he meant his Sweetheart,
so I pointed to the row.
While he was reading verses,
Norris Square Gift Shoppe, Philadelphia Pennsylvania |
along came pretty Sue~
"I need a card for Joe, " she said,
" for Jim and Tommy,too ...
For Gosh! The way they're fighting,
it's the least that I can do!"
Jackson Jewelry Store, Rochester, New York (Mr. Jackson is on the right) |
The stranger found his Sweetheart card
but with a sheepish grin
He covered up the title
when I took the card from him.
Next came some youthful callers
and among them one small lad
Who had to have a Birthday card
a "super" One for Dad!
The Open Book Shop ~ Owned by Mrs.J. D. Moulder, Buffalo, New York "the novel display fixtures were created by Mr. Moulder." |
The girls troop in and boys come too,
all feeling sure they'll find
The Special card that says just right,
the thought they have in mind.
Fireside Gift Shoppe Woburn, Massachusetts ~Photo Post Card Advertising |
reflect our ways of life
The joys, the cheer, the happiness,
the sorrows and the strife.
New babies are remembered ,
and wives come in for praise
When husbands pick out Special cards
on Anniversary days,
For men and women, both alike,
have kindly thoughtful ways.
McVicker Stationery Co., Gutherie Oklahoma |
And as I turn the lock at night,
the thought comes home to me
How Great a Friend the Greeting Card
has really come to be!
Poem is reprinted from Rust Craft Rustler December 1943
all the pictures are from my collection of 1943 issues of Rust Craft Rustlers
MORE about Rust Craft
1941 SHOP WINDOWS
1940s Easter Card STORE SIGNAGE
MORE about Rust Craft
1941 SHOP WINDOWS
1940s Easter Card STORE SIGNAGE
http://www.etsy.com/shop/vintagerecycling
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