a little blog devoted to collecting vintage greeting cards


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MailOmat 1939 Post Office Kiosk

MAILOMAT ~ 1939
Pitney-Bowes Postage Meter Co.

I don't know about you, but I spend
my fair share of time at the
 Post Office Kiosk.
These lovely ladies above are modeling the hottest postal technology circa 1939...
the "MAILOMAT"
 from Rust Craft Rustler, September 1939

"The 'Mailomat' a coin-operated letter box, made its debut last spring in the lobby of the
 General Post Office in New York City.
Developed by the Pitney-Bowes Postage Meter Co.
 of Stamford, Conn.,
 in cooperation with the U.S. Post Office Dept.,
 the machine is a public-use version of the postage meter now used by numerous business firms.

 It is, in fact, a complete automatic post office.
The customer drops a coin in a slot, twists a dial to the postage value he needs and inserts his letter, which is stamped, post-marked and deposited in the U.S.  mail box for collection."
"John Doe...Any Place...Any where..."
"The machine will take up to 60c in coins at a time, and can handle air mail, foreign and special delivery mail.
After the New York Post Office test, sample installations will be made in hotels, filling stations, department stores, etc.  to find out which locations are best suited for the Mailomats, which Pitney-Bowes will eventually start leasing out."


https://www.bonanza.com/booths/vintagerecycling

selling Valentines in 1942
















found this article, from 1942, 
addressed to greeting card dealers 
from Rust Craft cards and as the heart says it's
 "TRIED and TRUE TIPS
 to INCREASE your 
VALENTINE CARD SALES"

the greeting card industry worked to teach the public the 
etiquette of properly exchanging cards. 

" Be sure to use rack signs to attract 
your customers' attention to the
 fact that these are Valentine cards,
 or some of them may take it for
 granted that all cards on 
display are Everydays. 
This sounds like superfluous advise,
 but there are 
many people who are not 'CARD WISE' "

1942 ad for store or window banner
 (you can see one hanging in the window display photo, below) 
"When Sweetheart, Wife or
 Husband Valentines 
are being bought, 
suggest that a
 humorous one, 
as well as a serious one,
 be sent"

"A great many dealers do not separate 
Humorous and General Valentines
 but mix them in together 
and claim greater sales."

"Put 'em in the window to get results."
"Show unusual titles in your window display"
"Special titles, more than any others should be displayed in your window as near the front as possible,
for regular merchandise sells of its own accord, but special titles are oftimes unknown.  If correctly displayed, you will sell more."

Emphasize in every way possible
 the growth in popularity of Valentines
 and the fact that it is
 a day for Sweethearts 
and
 for 'joshing' our friends.
The general use of Valentines
 have grown steadily, 
and the increase in the sale 
of higher priced cards 
is very noticeable."

https://www.bonanza.com/booths/vintagerecycling

1940s Modest Maidens and Victory Rolls


"I wanted to send him 
      a birthday card......
         but I can't find one that says
 'to a stinker!'"

a little comic from my ephemera collection. 
1946 Modest Maidens~ 
loving those VICTORY ROLLS!

1940s women would fashion 
their hair into rolls
as a show of patriotic support
for their beloved
 soldiers overseas. 
Victory Rolls are commonly 
thought to 
be named in honor of a
WWII plane maneuver 
of the same name.


you can get a closer look at this beautiful card,
 as well as, more
 WWII greeting cards HERE

https://www.bonanza.com/booths/vintagerecycling
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