vintage recycling: Norcross Inc.

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1940s Inky ~ Irresistible Norcross Kitten

I found this adorable matchbook

promotional for "INKY"

greeting cards made by

NORCROSS INC. New York

1940s Inky matchbook cover

"INKY"

was trademarked by Norcross 1947

for "Goods & Services: Greeting Cards,

Printed Greeting Folders, Calendars,

Printed decorative Tags, and printed seals"

source: U.S. Patent and Trademark Office

*******

Daily Boston Globe - Jun 23, 1948

"... like KITTENS INKY is the new irresistible

black kitten on NORCROSS cards

America's Best-loved Greeting Cards

NORCROSS INC."

This IRRESISTIBLE NORCROSS KITTEN is YOURS

Chicago Tribune - Aug 24, 1948

"SOFT as velvet, INKY is the cutest kitten that ever

got milk in his whiskers ... a new series of

GREETING CARDS designed by NORCROSS."

Daily Boston Globe - Sep 1, 1948

"... Have you seen INKY 's the irresistible black kitten on

NORCROSS greeting cards

America's Best-loved Greeting Cards NORCROSS ..."

NORCROSS, INC. CORPORATION
NEW YORK 244 MADISON AVENUE NEW YORK NEW YORK
https://www.bonanza.com/booths/vintagerecycling

I hunted "Verra" Hard for a Special Card ...

I HUNTED VERRA HARD FOR A SPECIAL GET WELL CARD

slide the purse and the bear's head moves back-and-forth

mechanical get well card made by Norcross, french fold, die-cut detail with cute

greeting cards illustrated

on the cover,

as well as, inside. circa 1940s

"The 5 cent type said, 'GET WELL, PLEASE' ~ The 10 cent - 'MAKE IT SNAPPY' ....So, 15 cents should bring you health And keep you feeling happy"

cleverly using the verse to promote buying higher priced cards...believe me that's no coincidence! The greeting card industry worked(s) hard on promotion at every level.

and on the backside, an adorable Norcross logo and a special note~

Dear Mary~
On Monday I heard of your accident and today I talked to Joe and Bob at U. of P. Schoolmen's Wk. exhibit. I'm glad you are home and hope you will have a rapid recuperation! You will now have the rest you needed after N.Y., etc.
Saw Barney today~streamlined and looking better then I seen him look for a long time. Bill B, Henry K, J. Far, are among the "Ambassadors of Good Pencils" no exhibits!
No Worries! And they are enjoying it!
Take care of yourself and you'll be 'up and at it' again. Don't eat too much. Best wishes, Helen