1957 Rust Craft Greeting Card -September Window Display

Try A Modern, Abstract Window

 the following is an excerpt from Rust Craft Rustler, September 1957,

 "The Magazine for Greeting Card Dealers"

 Following the current trend of sophisticated styling in Greeting Cards,

  Rust Craft's window suggestion for September  

features Rust Craft's 

exiting new FUN 'N' FROLIC cards

 in a smart contemporary setting of abstract design.

Many dealers by experimenting have discovered 

that an uncluttered, simple window display 

draws more attention and

 leaves a more lasting impression on the passerby

 than the window that is too busy.

Limit your display of cards in this type 

of window for a heighted dramatic effect. 

 Heavy black cardboard paper cut in diamond 

against a white background creates 

a striking harlequin design. 

 The cards are tacked on very narrow gold ribbon

 onto black cardboard..

Use the black and white color scheme

 with touches of gold throughout your display.  

Place the window streamer against

 the upper right of your window

 and the window sign in the lower left..

Simple? 

Yes...but terribly effective!

Resist that temptation to embellish it with

 JUST ONE MORE ITEM! 

 UNDERDO, rather than OVERDO, for a more striking window! 

 Change window displays often. 

By experimenting you discover the type of window 

that attracts the greatest number of people

 in your particular vicinity into your store. 

 But always bear in mind that

 whatever type of window display you use, 

it is a reflection of your store's interior, 

the quality of your merchandise, and your own good taste.  

And your sales-results depend a good deal on the

 good or bad impression your window display creates.

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