St. Patrick's Day Greeting Cards: a Century of Newspaper Advertising ~

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ERNEST DUDLEY CHASE

reflections on the custom of sending 

Saint Patrick's Day greeting cards ~ 

"Comic and semi-comic post cards were published for those who desired to 

greet one another on 

Saint Patrick's Day long before 

the advent of the greeting card and even after cards for

 other occasions were in constant use.  

It was not until 1912 or 1913 

that the first greeting cards

(in their present form) 

were issued covering Saint Patrick's Day,

 and while many of them were 

comic or 'slap stick' 

the more serious type of 

sentiment came into use"

https://www.bonanza.com/booths/vintagerecycling
source: newspaper archives

1940s Inky ~ Irresistible Norcross Kitten

  I found this adorable matchbook 

promotional for "INKY" 

 greeting cards made by 

NORCROSS INC. New York

1940s Inky matchbook cover

"INKY" 

was trademarked by Norcross 1947

for "Goods & Services: Greeting Cards, 

Printed Greeting Folders, Calendars,

 Printed decorative Tags, and printed seals"

source: U.S. Patent and Trademark Office 

 *******

Daily Boston Globe - Jun 23, 1948

"... like KITTENS INKY is the new irresistible

 black kitten on NORCROSS cards 

 America's Best-loved Greeting Cards

NORCROSS INC."

This IRRESISTIBLE NORCROSS KITTEN is YOURS

Chicago Tribune - Aug 24, 1948

"SOFT as velvet, INKY is the cutest kitten that ever 

got milk in his whiskers ... a new series of 

GREETING CARDS designed by NORCROSS."

Daily Boston Globe - Sep 1, 1948

"...  Have you seen INKY 's the irresistible black kitten on

 NORCROSS greeting cards 

America's Best-loved Greeting Cards NORCROSS ..."

 

NORCROSS, INC. CORPORATION 
NEW YORK 244 MADISON AVENUE NEW YORK NEW YORK
https://www.bonanza.com/booths/vintagerecycling