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| Try A Modern, Abstract Window |
the following is an excerpt from Rust Craft Rustler, September 1957,
"The Magazine for Greeting Card Dealers"
Following the current trend of sophisticated styling in Greeting Cards,
Rust Craft's window suggestion for September
features Rust Craft's
exiting new FUN 'N' FROLIC cards
in a smart contemporary setting of abstract design.
Many dealers by experimenting have discovered
that an uncluttered, simple window display
draws more attention and
leaves a more lasting impression on the passerby
than the window that is too busy.
Limit your display of cards in this type
of window for a heighted dramatic effect.
Heavy black cardboard paper cut in diamond
against a white background creates
a striking harlequin design.
The cards are tacked on very narrow gold ribbon
onto black cardboard..
Use the black and white color scheme
with touches of gold throughout your display.
Place the window streamer against
the upper right of your window
and the window sign in the lower left..
Simple?
Yes...but terribly effective!
Resist that temptation to embellish it with
JUST ONE MORE ITEM!
UNDERDO, rather than OVERDO, for a more striking window!
Change window displays often.
By experimenting you discover the type of window
that attracts the greatest number of people
in your particular vicinity into your store.
But always bear in mind that
whatever type of window display you use,
it is a reflection of your store's interior,
the quality of your merchandise, and your own good taste.
And your sales-results depend a good deal on the
good or bad impression your window display creates.
MoRE about Rust Craft
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